Email Marketing Automation

Strategic Trigger Based Campaigns

*Brands that I have worked with

Email Campaign Management

I run your entire email marketing operations, so you can focus on the other tactics and implementing your strategy.

Tasks include:

  • campaign scoping and planning session
  • setting up campaigns in your email marketing software
  • coding, designing and testing HTML email templates and landing pages
  • managing and cleaning data for campaigns
  • generating email campaign reports

Automated - Trigger Based Campaigns

I help you nurture your target audience with automated campaigns that are based on subscriber behaviour and lead scores.

Automated campaigns can include:

  • drip campaigns
  • welcome emails
  • onboarding emails
  • transactional emails
  • lead journey mapping and everything in between

Data Management & Reporting

It is important to collect the right data for your business.

I help you create data flows for validating, filtering and scoring your leads while they move through the marketing funnel to the CRM and sales team.

Tasks include:

  • building data capture forms for your website and landing pages
  • designing a data filtering protocol to assure that you collect the right type of data in the right format
  • data cleaning and validating to avoid low email deliverability
  • reporting – per campaign or monthly ongoing

Email and Landing Page Design

For creating great email marketing campaigns, you will need the right brand assets.

Service includes:

  • designing HTML email templates and landing pages
  • coding HTML email and landing pages
  • creating data capturing forms

The code I deliver will be light-weight, well-written and compatible with major browsers and apps.